Campaigns

Campaigns in DataGuard CPM are a powerful tool designed to help you gain more detailed insights from the platform. By tagging changes to a Citizen’s permissions with a campaign identifier, you can track and analyse the performance of specific initiatives, user segments, or experiments, directly from the Dashboard.

Using Campaign Tags

• Campaign Tagging: Any change to a Citizen’s permissions—whether through transactions, widgets, or other means—can be assigned a campaign tag. This tagging enables the platform to collect and display statistics about response rates and opt-in rates specifically for actions associated with that campaign.

• Detailed Analytics: Campaign tags allow you to drill down into the performance data of specific campaigns. The Dashboard aggregates this data, providing you with valuable insights into how different campaigns are performing over time, and how they impact user engagement and consent rates.

Campaign Use Cases

• User Segment Tracking: By assigning different campaign tags to various user segments, you can track the behaviour and response rates of distinct groups. This helps you understand how different demographics or user types interact with your consent requests.

• A/B Testing: Campaign tags are also an effective way to conduct A/B Testing. By tagging different versions of a consent form or communication with unique campaign identifiers, you can compare opt-in rates and other key metrics between the two versions. This enables you to optimise your consent collection strategies based on real-world data.

Benefits

• Optimise Engagement: Use campaign data to refine your consent collection strategies and improve user engagement.
• Tailored Insights: Gain deeper insights into specific user segments or campaigns, helping you make more informed decisions.
• Data-Driven Decisions: Leverage the detailed analytics provided by campaign tagging to enhance your overall consent management process.

Campaigns in DataGuard CPM provide the flexibility and detailed insights you need to effectively track and optimise your consent collection efforts. By utilising campaign tags, you can monitor specific initiatives, test new strategies, and ultimately improve the opt-in rates and engagement of your users.