Citizens

In the context of DataGuard CPM, a Citizen refers to an individual whose data is managed within your system. Legally, this person may be referred to as a Data Subject. From a marketing perspective, these are your users, contacts, leads or customers—essentially, any individual who interacts with your organisation and whose data is subject to your management practices.

Key Points

• Identification: Each Citizen is associated with a unique reference that identifies them within your system. This reference could be tied to a proprietary database or to a third-party tool like Salesforce. This reference is crucial for managing the individual's data across various platforms and ensuring consistency.

• API Documentation: For technical implementation, including managing Citizens programmatically, refer to the Citizens API Documentation.

Explore More

For more detailed information, please refer to the following child pages:

• Citizen Email Addresses: This section covers how to manage and associate email addresses with Citizens.

• Linking Citizens: This section details how to manage scenarios where multiple records may refer to the same individual, ensuring that data is consistent and unified.

• Merging Citizens: This section explains how to merge multiple Citizen records into a single record, which is useful for eliminating duplicates.

• Duplicating Citizens: This section provides guidance on duplicating a single Citizen record into multiple records.