Integrations

The DataGuard CPM platform is designed to seamlessly integrate with various systems, ensuring that consent data can be updated and used wherever it is required. This documentation provides an overview of the two primary types of integrations available within DataGuard CPM: Marketplace Integrations and API Integrations. These enable you to connect CPM with a wide range of external systems, whether they are widely-used software solutions or proprietary systems unique to your organization.

Marketplace Integrations

Marketplace Integrations are pre-built connectors that allow DataGuard CPM to seamlessly integrate with popular third-party systems. These integrations are ready to use and only require configuration, making it easy to synchronise consent and preference data with other tools and platforms your organisation may already be using.

Types of Marketplace Integrations:

• CRM Systems: Integrate with popular customer relationship management (CRM) platforms to synchronise consent data and preferences directly with your customer profiles. This ensures that your sales and marketing teams have access to up-to-date consent information.
• Marketing Automation Systems: Connect with leading marketing platforms to automate consent-based marketing activities. This integration helps ensure that your marketing campaigns comply with the latest consent requirements by automatically excluding individuals who have opted out.
• Identity Provider Systems: Integrate with identity management systems to manage consent at the point of authentication. This allows for streamlined consent collection and management as part of your user login processes.

Benefits of Marketplace Integrations:

• Ready-to-Use: Integrations are pre-built and require only configuration, enabling quick and easy deployment.
• Seamless Synchronization: Automatically sync consent and preference data with connected systems.
• Enhanced Compliance: Maintain up-to-date consent records across all integrated platforms.

API Integrations

API Integrations are required when organisations need to connect DataGuard CPM with proprietary or unique backend systems. These integrations can leverage the platform’s API-first design and webhook functionality, offering a high degree of flexibility to meet the specific needs of your business.

Key Features enabling API Integrations:

• API-First Design: The DataGuard CPM platform provides comprehensive APIs that allow you to programmatically perform any action available in the user interface. This enables full integration with your proprietary systems, ensuring that the consent management processes can be aligned with your internal workflows.
• Webhook Functionality: Webhooks allow your systems to listen for real-time changes in consent and preference status. Whenever a citizen updates their consent, the webhook can trigger an update in your backend system, ensuring that all systems remain synchronised with the latest data.

Benefits of API Integrations:

• Full Flexibility: Integrate CPM with any system, regardless of its architecture or design.
• Real-Time Synchronisation: Keep all systems up to date with the latest consent information using webhook subscriptions.
• Tailored Solutions: Design and implement workflows that meet your unique business requirements.

Next Steps

This is the last page of the Overview. Next, take a look at the How-To Guides for step by step walkthroughs on how to perform particular actions or the Handbook section for in depth information about the platform.