Introduction

In today's data-driven world, compliance with privacy regulations and fostering customer trust are paramount. DataGuard’s Consent & Preference Management (CPM) platform is designed to empower marketing managers by simplifying the complexities of data governance while enhancing customer engagement.

Our platform provides a seamless and intuitive interface for managing user consents and preferences, ensuring that every interaction aligns with global data protection regulations like GDPR. With DataGuard CPM, you can effortlessly configure data collection purposes, establish lawful bases for processing, and maintain comprehensive audit trails. The platform’s robust features allow you to customise consent expiry periods, link purposes to specific communication channels, and tailor settings to support your marketing strategy.

DataGuard CPM offers a cloud-scale, GDPR-compliant solution for managing personal data, permissions, and marketing preferences. The platform integrates easily with third-party systems via a granular, API-first approach, supporting bulk file operations and real-time webhooks.

Our embeddable JavaScript widgets empower customers to manage their own preferences, promoting transparency and trust. Additionally, a call center interface simplifies compliant permission collection by your team. For organizations dealing with complex data landscapes, the platform supports a Single Customer View (SCV) through our Linked Citizens API, providing a centralized and accurate record for each individual.

Whether your goal is to gather valuable customer insights, tailor marketing strategies, or ensure strict compliance, DataGuard’s CPM platform provides the tools you need to succeed. By placing transparency and user control at the forefront, you can build stronger relationships with your customers, confidently knowing their data is handled responsibly and securely.

Next Steps

To continue with the Overview, go to the Key Concepts page.